This week, we discussed the Theories of Media and Technology. The timing couldn’t be more…perfect? I’m not sure if perfect is the politically-correct word for this because I’m about to relate our class to the death of former founder, chairman and CEO of Apple, Steve Jobs. (Former isn’t even that great either. I’m on a roll.)
One of the more striking points of this week’s lesson is the quote, “The medium is the message.” This quote appears under the Media Ecology theory, which states that widespread dependence on media and technology has made it an indelible part of human society. It’s not just about the message, it’s about how you deliver it. And I don’t think I could think of a more perfect (and this time perfect is the right word) example of how to deliver a message than Steve Jobs. Here you have a man who made black turtlenecks and trainers look cool. Okay, maybe not cool, but he did make it an iconic look. Exhibit A. When I think of the perfect speaker, I think of Steve Jobs. When I think innovator, I think of Steve Jobs. When I think of anything that has to do with marrying the creative world with the business world, I think of Steve Jobs.
Steve Jobs sent the world a message and had continued to send it all the way until his death. I believe the message that he was sending was that change is a good thing. Though the things he created and did were different from one another, he represented that change moves us forward in many ways. Yet the striking thing is, the medium in which in carried out his message varied just as much as the things he did. For a literal example, look at Apple products. The iPod. The Macbook. The iPad. The iPhone. These products changed the world and changed the lives of many people, myself included (even if I’ve actually never owned an Apple product myself).
The message stayed the same but the medium changed, and the medium changed the world.